What Do Clients Really Want to See on Your Company Website?
Hint: It’s not just cat gifs, but those don’t hurt.
Your company’s website is your digital handshake. It’s where clients decide if they like you, trust you, and—let’s be honest—want to spend money with you. As a freelancer running VIDESIGN.co.uk, I know how crucial it is to make that handshake a firm, confident one. Let’s dive into what makes a website irresistible.
1. A Design That Says “Professional,” Not “DIY Disaster”
Your website’s design should say, “I care about details,” not “I made this after binge-watching a YouTube tutorial.” Sleek, modern, and mobile-friendly is the way to go. At VIDESIGN.co.uk, I always focus on creating designs that look amazing on screens of all sizes—yes, even on your grandma’s tablet.
2. Navigation That Doesn’t Require a Compass
Nobody wants to get lost on your website. Clients are looking for answers, not a scavenger hunt. With clear menus and easy-to-find information, you’ll keep visitors happy. My approach? Design sites that are as intuitive as finding snacks in your fridge—everything exactly where you expect it to be.
3. Content That Talks to Them, Not at Them
Your website isn’t a boring lecture hall; it’s a conversation. Clients want to know what you offer, how you can help, and why they should trust you. I always emphasize concise, friendly content on the websites I design, showcasing services and client success stories to build trust fast.
4. SEO That Makes Google Your Best Friend
A great website without SEO is like a brilliant idea whispered into the void. At VIDESIGN.co.uk, I ensure that every site is optimized to get noticed by search engines, from using the right keywords to making sure pages load faster than a coffee machine brews espresso.
5. Social Proof That Screams “We’re Legit”
Testimonials, case studies, and even a good ol’ badge or two go a long way in building trust. I always encourage my clients to showcase their best reviews, especially if they’re from recognizable names. It’s like showing off your “Employee of the Month” certificate—proud and persuasive.
6. A Contact Page That Doesn’t Play Hard to Get
Make it easy for clients to contact you. At VIDESIGN.co.uk, I design contact pages that are as straightforward as a Sunday morning: simple forms, clickable emails, and even live chat options for the extra-friendly touch.
7. Speed That Keeps Them Hooked
Nobody has time for slow-loading websites. Research shows that if your site takes longer than 3 seconds to load, most visitors will leave. My secret sauce? Optimizing every site for lightning-fast performance so visitors stick around long enough to click “Buy Now.”
8. A Personality That Reflects Your Brand
Your website should sound and look like you. Whether your vibe is fun and quirky or professional and polished, I design sites that bring your brand personality to life. Clients want to feel like they know you before they ever pick up the phone.
TL;DR
Your website is your online storefront, business card, and first impression all rolled into one. As the creative force behind VIDESIGN.co.uk, I specialize in crafting sites that are visually stunning, easy to use, and impossible to ignore.
